If you’re a healthcare executive planning on investing in telemedicine, this year, you’ve got company.
According to a new survey from the American Telemedicine Association (ATA), 83 percent of healthcare executives say they’re likely to invest in telehealth this year, and 88 percent plan to invest in technology related to telehealth.
“This executive leadership survey confirms undeniably today’s leaders view telemedicine as a major driver in transforming healthcare,” said Jonathan Linkous, CEO, American Telemedicine Association, in a release. “It comes as no surprise that 98% of survey respondents believe telehealth services create a competitive advantage, and I anticipate tremendous growth in the market as we continue to move toward more patient-centered solutions.”
Other key findings in the report, which is based on 171 respondents in executive leadership positions representing telehealth service providers, healthcare practices, and hospital systems, include:
• 98% of leaders feel telehealth services create a competitive advantage over other organizations that do not offer it
• 84% of respondents believe offering telehealth services strongly expand an organization’s coverage and reach
• Respondents noted reimbursement and licensure as top barriers to increased telemedicine adoption
• Close to half of respondents believe increasing consumer demand will be the key trend that will propel the growth of the telehealth market in the next 3 years
• Patient-centered healthcare and EHR interoperability are among industry advancements a majority of respondents are most excited about.